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Snoo Sale: Save 25% On Our Favorite Bassinet This Memorial Day Weekend

If you’re an expecting or new parent, the Snoo sale happening this holiday weekend at select retailers is worth checking out. The beloved Snoo Smart Sleeper Bassinet is 25% off at both Happiest Baby and Amazon, saving you over $400 on this sought-after baby item.

When you’re a new parent, sleep is precious. I know that I would have paid anything to get a little extra rest, especially during those first few colicky months with an infant. After testing 10 top models, our writer (a mother of five) found that the Snoo bassinet soothed her newborn the best, allowing everyone in her household to enjoy more sleep. The Snoo deploys white noise and movement to help soothe your baby to sleep, and it keeps newborns safely on their backs with a built-in swaddle system—but it is admittedly pricey.

This Memorial Day Snoo sale brings the price of the feature-laden Snoo down to $1,271 at certain retailers. (Notably, it remains full-price at other retailers, including Target and Pottery Barn Kids.) This isn’t as steep as the Black Friday discount, but it still offers significant savings on a bassinet designed to calm fussing and help parents clock more shut-eye.

Shop The Memorial Day Snoo Sale

MOST POPULAR

Snoo Smart Sleeper Bassinet

The Snoo smart bassinet, from pediatrician Dr. Harvey Karp and his Happiest Baby company, may be a pricey choice when compared to more standard bassinets, but it truly is nothing short of a miracle worker for many newborns and their parents. It rocks your baby at just the right speed (you can customize it), swaddles them securely into a snug custom swaddle on their backs and provides varying levels of white noise to lull them to sleep. And it responds with these soothing mechanisms as your baby starts to fuss, thus doling out sleep training on-the-go. There’s also a weaning feature when you’re ready to transition your baby to the crib. (Read our tester’s in-depth review of the Snoo for more information.)

While the Snoo bassinet doesn’t work for every baby, many parents say it gains them significantly more shut-eye in any given night. Molly Taylor, an Alexandria, Virginia-based new mom, told me that she switched her little one to the Snoo around 4-weeks of age and was happy she did.

“My husband and I were taking turns doing 3-hour shifts overnight in the nursery, which was exhausting and unsustainable,” Taylor explains. Now her little one “falls asleep almost instantly as soon as we get him all swaddled and secure in the Snoo,” and he’s waking just once a night to eat.

Purchasing the bassinet for 25% off during this Memorial Day Snoo sale is a particularly smart investment if you’re getting ready to have your first baby and plan to have additional children. After all, it can only be used until your baby is 6 months old or they start pushing up onto their hands and knees—but then you’ll have it on-hand for baby number two and beyond.


How Can I Get 25% Off The Snoo?

The Snoo Smart Sleeper Bassinet is 25% off at both Happiest Baby and Amazon this Memorial Weekend, as well as independent baby store retailer: Albee Baby. If you’ve been eyeing it but couldn’t justify paying full price, now is your chance to grab it. Just don’t wait too long to shop, as this offer is expected to expire after Monday, Memorial Day.

Is The Snoo Worth It?

Whether or not the Snoo is worth it depends on your budget and of course on your baby’s preferences (like we mentioned, it doesn’t necessarily work for every baby). That said, the Snoo Smart Sleeper Bassinet is our pick for best bassinet overall and our tester—a mother of five who tests baby and kids products for a living—recommends it to new parents as the top must-have item for their infant. We think the bassinet has a ton of value to offer, and during the Memorial Day Snoo sale, you can get it for over $400 less.

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