About Tara McRae
Because on a journey to rejuvenate the centuries-old brand by building its cultural relevance and currency, McRae told Forbes she is "taking risks, being uncomfortable, and pushing the boundaries of what has not been done before."
In a footwear industry that is no longer seeing the YoY growth that has defined its trajectory for some time, MCrae and her team approach marketing as if at a "200-year-old start up." In this challenging environment, she takes a status-quo eschewing approach to reinvigorating Clark's brand and business. She is moving fast, iterating, and optimizing, including overhauli... Read More

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