About Sophie Bambuck
Because for Bambuck, driving growth for this globally iconic outdoor brand often, as she told Forbes, "requires a considerable degree of adaptability and a strong dose of resilience; taking calculated risks and sometimes championing unorthodox solutions." With accountability for all consumer interactions with the brand across the Americas, APAC and EMEA, Bambuck's entrepreneurial approach isn't limited to the consumer-facing but includes "continuously rethinking our marketing mix and our approach to how we enable consumers to see, touch, and feel the brand." Bambuck and her team are willing to... Read More

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