About Sofia Colucci
Colucci leads marketing for the breadth of Molson Coors' North American brand portfolio, and has direct influence over brand strategy, marketing communications, media allocation, field activation, and championing the strategy for the company's brands globally. Colucci drove the development of a proprietary, multi-touch attribution model connecting marketing outputs to sales impact, setting both an industry standard for measuring effectiveness, and leading to the company's being named the most effective marketer in North America by Effies Worldwide. Colucci is continuously experimenting with way... Read More

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