About Michelle Wong
Because Wong has been central to "launching something new at a scale the brand has never executed before," expanding the 19-year-old Sprinkles business from a cupcake brand to a premium CPG chocolate brand with distribution of entirely new products across thousands of retail locations.
While Wong and her team are growing within the category by enlisting diverse talent including Chefs Claudette Zepeda and Padma Lakshmi to ensure they are authentically tapping into Latin and Asian flavors, they're also actively building a brand transcending cupcakes by, as she told Forbes, "taking calculated risks... Read More

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