About Maggie Schmerin
Because inside United, Schmerin is building a culture and marketing approach "challenging the status quo and throwing out the textbook on what 'advertising' is supposed to be."
Schmerin recently wrote on LinkedIn that "we've all heard enough corporate-speak about an ?entrepreneurial mindset,'" and that she prefers the French roots of the word "entrepreneur," which translates as "adventurer."
This adventurer's spirit is focused on creating brand differentiation amongst what she sees as a category sea-of-sameness. Schmerin told Forbes, that she and her team are "not only differentiating our product... Read More

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