About Lynn Teo
Because since she joined the company only 16 months ago, Teo has ??transformed marketing at this 166-year-old financial security enterprise into an agile and integrated practice area, helping the Northwestern Mutual brand break out of what she tells Forbes is a category "sea of sameness."
Knowing "the future of marketing at the company was in activating the distribution network and being intentional in crafting a marketing vision and strategy that more closely reflected our B2B2C model," Teo moved quickly to realign the marketing function with the company's "foundational" B2B2C business model. T... Read More

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