About Linda Boff
Because as GE prepares to separate into three individual and public companies, each of which will go to market with the GE brand name, Boff and her team are creating entirely new organizational structures to support that which is, as she told Forbes, "without precedent in the industry."
Because ten years into her tenure as CMO, Boff is helping lead the transformation of one of history's most iconic companies and corporate brands. She's doing this inside GE by "changing the game" and creating "a lean mindset of candor, transparency, and focus." And Boff and her team are doing this outside GE's co... Read More

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