About Ken Turner
Because Turner is energizing a staid category by thinking differently about its go-to-market approach, and applying lessons learned from other categories to the disruption of their own.
Previously Red Bull's CMO, Turner tells Forbes he and his team are "building a marketing muscle that didn't exist in collectibles; focusing on the development of strong product marketing and grass roots experiential, leveraging league and athlete partners for story amplification." He is working to push the boundaries of category marketing with campaigns embodying his "fail small in order to grow big" ethos.
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