About Katie Welch
Because Welch is building a marketing team and culture "where everyone is willing to try something new, something that could fail." Not yet five years-old, Rare Beauty, founded by Selena Gomez, has already expanded beyond its DTC roots, becoming a top-selling Sephora brand, and landing on Fast Company's Brands That Matter List.
In helping build this purpose-driven beauty brand and business, Welch tells Forbes she is as focused on human impact as bottom-line impact. By unifying various channels, departments, and categories into a powerful marketing function and culture, the structure she and the... Read More

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