About Julia Goldin
Because Goldin's approach to marketing this 92-year-old Danish company's namesake product is as rooted in creative experimentation as are the Lego brand and bricks themselves. Because she and her team have leveraged Lego's brand equity and power to expand both, turning the enterprise from a toy-company into a multi-faceted global entertainment one.
With integrated oversight of marketing, product development, and Lego's in-house creative studio, Goldin has re-organized the company's product development process, focusing on audience passions and not, as has long been the category status-quo, gende... Read More

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