About Jill Cress
Because Cress is "pushing the boundaries of our marketing output and customer experience" by reinventing what has been done with an unwavering entrepreneurial eye on what could be possible.
Cress is taking a contrarian and entrepreneurial approach to tackling the nearly 70-year-old brand's fundamental marketing challenge?increasing brand relevancy. As she told Forbes, "we have +90% awareness and trust. At the same time, we hear from prospects that Block is better for somebody else." By leaning into what she calls a "promotional mindset" and not the tax software category's traditional "prevention... Read More

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