About Jeremy Lowenstein
Because Lowenstein doesn't just market a challenger brand in an ever-changing category, he markets with a challenger mindset. And, as he told Forbes, because he's "comfortable with both winning and failing, and taking the learnings from both to keep improving."
With deep category experience, Lowenstein's approach to marketing is rooted in knowing that, as a smaller brand with less human and financial capital than others in the competitive set, the brand needs to be nimble, scrappy, and "lean into adjacent categories that are driving conversation and online engagement to help bring awareness and... Read More

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