About Frank Cooper
Because even in what is his fourth CMO role, Cooper brings a "beginner's mind" to everything he and his marketing team at Visa do in order to both better people's lives and the effectiveness of Visa's marketing.
CMO of this financial services behemoth since May of 2022, Cooper is intent, as he told Forbes, on "improving people's lives around the complexities and opportunities of our relationship with money." For Visa's marketing, this is more than a mission, it's the strategic fulcrum around which he's leading a marketing organization overseeing the company's consumer, B2B, product marketing, an... Read More

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