About Douglas Martin
Because as Martin and his team steward this FMCG stalwart's legacy brands and build what he tells Forbes is a "disruptive growth ecosystem," he is creating the "space for failure," knowing it's a prerequisite for innovation.
Increasing brand value and creating new avenues of disruptive growth for the 150 brands he oversees across the company's portfolio, requires disrupting internal processes as much as external outputs. "Ways of working are not often sexy stories," Martin shared, "but in a big company they can be some of the most critical, and through some bumps and learnings, we've built a tea... Read More

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