About Claudine Cheever
Because in leading 11 functional teams across the breadth of Amazon's consumer-facing businesses, Cheever is "experimenting at the edges...and inventing relentlessly."
Focused on bringing the Amazon brand to life for consumers globally, Cheever tells Forbes she looks to zig where others zag. While the company's mission to make lives "easier and better" is consistent, the breadth of Amazon's business(es) provides no such consistent template for Cheever's marketing or her marketing organization. "The cross-channel marketing my team leads must appeal to very different cohorts of people across very... Read More
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Jeff Bezos
Jeff Bezos
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