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5 Powerful ChatGPT Prompts To Supercharge Your Content Marketing

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Using AI in your content marketing doesn’t just mean creating questionable, ChatGPT-generated content. There are other clever ways to use AI to ensure your efforts go further. Smart entrepreneurs are making the most of AI tools to attract attention over those that aren’t, even without technical knowledge. Use AI, don’t let it use you. Get to grips with advanced strategies for the benefit of your business.

Follow these steps to take your content marketing to a whole new level. For the prompts, use the same chat window in your favourite large language model (try ChatGPT, Gemini or Claude), so the context carries through.

Content marketing strategies using ChatGPT, Gemini and Claude

Understand your audience

If you don’t know your audience on a deep level, it’s impossible to create content that resonates with them. Nothing you write will hit home and you’ll miss capturing them in your marketing funnel. They’ll simply give their attention to other brands. Use AI to take your understanding further, to channel insights into the messaging you share. Try this prompt and see what you get.

“I’d like to understand my audience better so my content resonates deeply with them. Adopt the role of an experienced marketing consultant and highlight the challenges, fears and ambitions of my target audience based on the following information:

Here’s a summary of my business and what it does: [give details of your business, its products or services]

My target audience is: [explain your target audience including details such as their pain points and desires]

I’d like you to ask 5 questions, one at a time, that seek to challenge my beliefs about my target audience and potentially uncover hidden details or characteristics about them. After this, please offer insights into what kind of content or messaging would resonate powerfully with them.”

Write blog content that ranks

Now that you know your audience better, create the content they will love to read. Not only that, but make sure they find it. Blog content on your website can be the foundation of your entire content game, helping you rank on Google, nurturing your audience, and being repurposed as short form content across social media. Continue your conversation with ChatGPT or your LLM of choice with the following prompt.

“Now you know all about my target audience, I’d like you to adopt the role of an expert SEO consultant. Suggest 20 keywords or phrases my audience is likely to search that would indicate commercial intent towards my business.”

Once you have these titles, select the ones you think match your audience’s requirements the best. Identify those that most align with your expertise or strong views. For each title you select, ask your LLM for an overview, including subheadings and paragraph summaries. Bear in mind your audience and your SEO ambitions.

“Expand this blog title, [insert title] into a blog outline. Provide an overview including subheadings and paragraph summaries. Create this outline according to the requirements of my target audience detailed earlier.”

Finally, ask your LLM to write the article. Describe your tone and writing style, provide sample text it can learn from, and have it produce your piece one section at a time. Doing it this way means you can re-prompt and ensure the article follows the outline and doesn’t repeat itself.

Upgrade your website copy

The most visited page on your website is probably the homepage. After that, it’s the about page, the main pages for your key products or services and your contact page. Don’t neglect them. You could have the strongest blog posts in your industry, but if everything else fails to grab attention and keep people reading, they won’t go any further. Use this prompt to visit the key pages of your website, one at a time, and ask your LLM to appraise the content and suggest improvements. Give the required context so it knows what you have in mind.

“Based on what you know about my business and target audience, act as a copywriter and appraise the following web copy from my [describe page] page. The goal of the copy is to [describe the reaction the page should provoke or action it should inspire]. Suggest at least 5 improvements I could make to the page including specific words or sentences I should change for better results. [Insert copy here].”

Build your next email series

Relying on a single, hard-hitting email to convert mailing list subscribers to paying customers might not be the most effective strategy. Content marketers create email series that aim to deliver value over time. They get inside someone’s head and tap away at their subconscious with expertly-crafted messaging. This can be you. Use this prompt to take your audience on an email-fuelled journey, building an increasingly compelling case for them to take action.

“Assume the role of an email marketing strategist with world class copywriting skills. Compose a three-part email series to promote [a product or service or deal you’re offering]. The email series must be compelling to the reader with the overall goal of maximizing click-throughs and conversions.

My business is [provide your business name and details of what it does and who it serves]. [Explain why it offers value to its audience].

My audience consists mainly of [insert audience characteristics] and their biggest challenges are [list challenges]. The biggest appeal of [the specific product, service or deal] to them is likely to be [list features or benefit]. My writing style is [describe your writing style] and I aim to come across as [describe how you position yourself, e.g an expert, trustworthy, etc].

The campaign structure should be designed to tap into different aspects of the reader’s psyche: creating initial curiosity, building trust through value, and finally, leveraging urgency and FOMO to encourage action. For the first email, focus on building curiosity and interest, identifying with the reader’s challenges, without directly selling. Start with a relatable anecdote or question that taps into the common challenges or aspirations of my audience.”

Create an AI version of you

Creating content to sit on your website is one way of marketing with your wisdom. But that approach requires your audience to visit, read, and take action themselves. An AI version of you can transform your words, beliefs and frameworks into an engaging and dynamic content experience. Entrepreneurs are open to the idea of AI coaching. If you know your audience’s biggest challenges, train your AI clone (using an AI clone tool) to mentor and coach people through them, using content you’ve already created. If you don’t know how your audience would use an AI version of you, try this prompt in an LLM.

“I want to take my wisdom in the industry of [describe your industry and niche] and turn it into an AI version of me. Given what you know about my audience and their challenges, problems and deepest desires, suggest 5 things they might ask my AI clone, along with the nature of the conversation they would expect to have with it.”

Get ideas for how to use your AI clone, build your first version, then test it with ten to twenty members of your target audience. Keep refining until it’s ready to launch for real. Collect leads and valuable insights that you can turn into even more relevant content for your dream customers.

Using AI for content marketing: 5 ways you hadn’t considered

To win online, you have to create content. Plant your digital flag and reserve your corner of the internet to amass a following and build your base of superfans. There is no other way. Understand your audience and what they are looking for, then write articles that make their problems go away. Upgrade your website content to match their expectations, become part of their world with emails that resonate deeply, then make them want to come back regularly with an AI version of you. See what playing the content game could do for your brand.

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