BETA
This is a BETA experience. You may opt-out by clicking here

More From Forbes

Edit Story

Job Security: Five Ways To Build Your Brand And Become More Resilient

John Gallucci Jr., MS, ATC, PT, DPT, is the dynamic CEO of JAG Physical Therapy.

Jobless claims are down, hovering near historical lows, and the national unemployment rate sits around 4.1%. At the same time, the stock market reached a record high in February, shortly after eclipsing another record high just weeks before.

Meanwhile, inflation is falling, supply chains are unkinking and consumers keep spending. From a macroeconomic perspective, things look pretty good.

However, if this economic optimism doesn’t resonate, you’re not alone. The metrics may be strong, but public sentiment and how people feel about the economy are decidedly less bullish. There are many reasons for this.

Building Resilience

They say that a recession is when your neighbor loses their job, while a depression is when you lose your job. As anyone who has scrolled through a LinkedIn feed full of "open to work" banners and long posts about a recent layoff can attest, it certainly seems like a lot of job losses are reaching our proverbial neighbors.

Similarly, high-profile layoffs in tech and media certainly have an effect. However, nothing weighs down people’s optimism like the uncertain specter of artificial intelligence. According to a recent Ernst & Young study, 75% of people are worried that AI will make some jobs obsolete, and two-thirds are anxious that AI will replace their jobs.

Regardless of what’s fueling those feelings, I believe that there are steps every professional can and should take to maximize their marketability and build their brand to become more resilient in today's workforce culture.

Here are five ways to build your brand and cultivate the career you want, regardless of where you are today.

1. Engage Company Leaders

There is a significant trust gap between business leaders and their teams. According to Gallup, just 21% of employees "strongly agree" that they trust their company’s leadership, negatively impacting engagement and professional development. I think this is a mistake.

To be sure, leaders have a level of responsibility to instill trust among their teams, but work is more than just a paycheck; it’s a daily opportunity to build your brand and advance your career, and we can’t let one factor be an excuse for not capitalizing on our current opportunities.

Engaging company leaders is key to recognizing these things effectively. To achieve this, consider how you can engage in:

? Corporate functions.

? Mentorship and coaching programs.

? Collaborative projects.

? Recognition and reward programs.

Engaging company leaders is a strategic first step toward building your brand and advancing your career.

2. Network Within Your Company

While it’s difficult to determine an actual number, many jobs are never posted, and promotions are as likely to come from intentional interactions as strategic advancement plans. That’s why networking matters.

While networking within your industry or field of expertise can be helpful, connecting with people within your company is equally important, creating opportunities to progress your position. To network within your company try to:

? Attend companywide events and social gatherings.

? Join cross-functional teams or projects.

? Utilize internal communication platforms.

? Offer to help on initiatives outside your usual responsibilities.

Building an internal network of supporters doesn’t guarantee that you will move forward or that difficult financial circumstances won’t undermine your professional progress. Still, it makes it much more likely that you will advance your career over time.

3. Understand Your Company’s Mission and Goals

Cultivating a career takes more than clocking in for a 9 to 5. It demands an intentional pursuit of excellence, especially concerning the company’s mission and goals.

This is especially true as performative productivity becomes frighteningly common, creating an opportunity for driven employees to actively engage in the company's growth, revenue and profitability.

Put differently, look for where you see expansion opportunities at your company and find where you fit in.

To achieve this, take the initiative to learn more about your company’s mission, values and strategic goals. Follow this by setting personal goals aligned with company objectives while leveraging your internal networking to market yourself accordingly.

More specifically, strive to connect with the company’s mission and vision, investing your time and talent in advancing those causes and marketing those outcomes to people at your company.

4. Invest Time To Make An Impact

Work-life balance is important and valuable, but don’t be afraid to invest time to make an impact on your organization. One significant way to do this is by actively engaging with the work and initiatives of your company's leaders.

For instance, if an executive from your company is delivering a presentation at a conference, this presents a valuable opportunity for you to learn from their insights and make your presence and support known.

This isn’t about taking a Goldman Sachs approach to work, where junior bankers regularly work 98 hours a week. It’s about strategically investing your time to make sure that you are making the most impact in the place you already work.

5. Get The Presentation Right

When maximizing your career opportunities, presentation is half the battle. This is simple but often overlooked: Match your presentation to the mission and culture of the company.

Tailoring your appearance, communication style and work deliverables to align with the company’s values and expectations demonstrates your attention to detail and your adaptability and commitment to being a part of the team.

For instance, if your company norms require people to wear business professional attire, adapt your wardrobe accordingly. Similarly, if the company has a more casual culture, match that standard as well.

Resilience Takes Effort

These steps don’t require a large budget, special expertise or extensive training. They are personal commitments that are more about intentionality than they are about superiority. This can be comforting when underlying anxiety about job security is prompting more people to consider their career trajectories.

By engaging with company leaders and others, aligning with your company's mission and getting your presentation right, you can replace anxiety with action, purposefully pursuing the goals you want to achieve.


Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?


Follow me on LinkedInCheck out my website
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news
news